Handmade children's clothes designed for imaginative and exploratory play in the outside world.

Betty and Flo is a small, family run business based in the heart of Dartmoor National Park. We make handmade clothes, all of which are hard wearing for imaginative and exploratory play in the outside world.  Our clothes are available to buy through the website or can be custom ordered in your choice of fabric and size.  Betty and Flo was created as we felt there was a lack of hardwearing, affordable, well made clothing that was more traditional and represented childhood.   We had a strong desire to create a business which embraces children's need for play. We feel it is important to return to basics and move away from the technology and fast moving world in which we live. Children need to be allowed time out to be children and to enjoy a simpler life which requires imagination and develops a sense of awareness for nature and the beauty of the natural world.  Our clothes are designed with little explorers, bug hunters, pond dippers, tree climbers in mind as well as parties, weddings and special occasions.